One More Time Podcast
One More Time is the music business podcast for independent artists who treat their career like a business.
Every week, Henry and Ben break down how to actually get heard and get paid: marketing that works right now, release and rollout strategy, streaming and royalties, building a fanbase that spends, and the deal terms nobody explains to you.
Guests are artists, label executives, managers, engineers, producers, and founders behind careers and companies you already know. Between interviews, we run internal episodes where the two of us argue it out and hand you the playbook.
Not for hobbyists.
Free resources at onemoretime.fm
Episodes
281 episodes
Most Artists Will Never Get a Manager. Here's What to Do Instead ft. Troy Carter #280
He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it.In this episode...
How Artists Turn a Small Fanbase into a Full-Time Living ft. Tim Weber (Grouped) #279
Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early.In this episode we cover the rule of four and why e...
Brand Deals Aren't Just for Big Artists ft. Gary Vee's Music Strategist Mike Boyd #278
Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time.In this episode, Mike breaks down why he never looks at an artist's streaming number...
Most of Your Music Career Doesn't Need You. Here's What To Give AI #277
About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you.In this episode we share five AI hires running One More Time behind t...
62M Streams, Sold-Out Shows, & 6-Figure Brand Deals: All From Content ft. Jayo #276
Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music.In this episode, Jayo breaks...
$0 to $100K in Music With No Label, No Hit, and No Luck #275
Lil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Sta...
Artist Development in 2026: What Every Independent Artist Gets Wrong ft. Amber Grimes (LVRN) #274
Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack,...
200 Viral Content Ideas Every Musician Should Steal in 2026 #273
200 Viral Content Ideas For Musicians [FREE] https://onemoretime.fm/200viralThe ideas are the menu, but the real lesson is knowing which idea to reach for and why. In this episode we break d...
How Musicians Go From 0 To 1,000,000 Fans In 2026 ft. Jesse Cannon (Musformation) #272
Most artists are posting, releasing, and trying to market their music… but still not actually growing. Jesse Cannon says that in 2026, the artists breaking through are not just the ones posting more content or chasing better ads. They are the o...
Why Nobody Stops Scrolling When You Post Your Music on Reels, Shorts, and TikTok #271
Most artists think their content is flopping because the algorithm hates them, the video quality isn’t good enough, or the song just isn’t connecting. But a lot of the time, people are scrolling past because the post gives them no reason to car...
How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270
Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show...
The AI Playbook for Indie Artists With No Team #269
In this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a musi...
Is AI the End of Indie Artists? ft. Top Music Attorney #268
AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about.In this episode, Miss Krystle (better known as Top Music Attorney) break...
We Found The Best Music Content Advice on The Internet #267
Content creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos abou...
How to Tour as an Indie Artist Before Anyone Knows Your Name ft. KELS #266
KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough.In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconve...
How to Get Millions of Views on Music Content ft. Citizen the Artist #265
Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process buil...
How To Build A Global Indie Music Career Without a Label ft. Matt Hansen #264
Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive to...
71 Minutes of Tough Love For Indie Artists ft. Jane Lee #263
Jane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a ...
The New “Management” Model that Built Brent Faiyaz’s 8-Figure Business ft. Ty Baisden #262
Today we welcome Ty Baisden, Brent Faiyaz’s "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build ...
GaryVee’s Livestream Producer: The Indie Artist Livestreaming Blueprint ft. Courtney Knecht #261
In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists.In this episode, we sit down with Courtney Knecht (GaryVee’s official livest...
The Truth About Making It In Music After 30 #260
If you’re 30+ and you’ve ever felt “too old” to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantag...
The Hitmaking Mindset Behind 18 Hot 100 #1s ft. Sean Garrett “The Pen” #259
Sean Garrett aka “The Pen” is one of the most legendary hitmakers of the modern era. He’s credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list....
7 Ways to Weaponize Comment Sections to Grow Your Music for FREE #258
Yes we did an entire episode on comment sections because the value from them can be MASSIVE. We break down 7 ways to turn comments into a GOLDMINE by using them as signals (what’s working), distribution (getting discovered), and conversion (tur...
How To Make A Sh*t Load of Content to Promote Your Music ft. Patrick Stafford #257
Patrick Stafford is a videographer, content strategist, and worldbuilder who works hands-on with artists to shoot high-quality promo content in record time. His videos are tailored to the artist’s world, look high quality without breaking the b...
We Graded 12 Music Marketing Strategies (What Actually Works in 2026) #256
Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies.The goal of this episode is to help indie artists who feel like they are drowning in "marketing adv...
